Mail Tribune Audience Overview

Mail Tribune Delivers Nearly 5 in 10 Market Adults Over the
Course of a Week

Mail Tribune Daily Readership

Total Market Adults	Read Past Week	Read Yesterday
160,500	79,100	51,500
100%	49%	32%

Total Market Adults	Read Past Month	Read Last Week
160,500	69,300	54,900
100%	43%	34%

The Daily Mail Tribune Delivers an Upscale Audience

Mail Tribune Daily Reader Profile

Gender
• 55% Women
• 45% Men

Age
• 14% are 18-34
• 25% are 35-54
• 61% are 55 or Older

Education
• 42% College Graduate Or Higher
• 33% Some College
• 25% High School Graduate or Less

Household Income
• 30% $75,000 or more
• 40% $30,000 – $74,999
• 30% Less than $30,000
Average Household Income $53,700

Home Ownership
• 87% Own Home
• 13% Rent/Other

The Sunday Mail Tribune Delivers an Upscale Audience

Mail Tribune Sunday Reader Profile

Gender
• 48% Women
• 52% Men

Age
• 17% are 18-34
• 23% are 35-54
• 61% are 55 or Older

Education
• 44% College Graduate Or Higher
• 28% Some College
• 28% High School Graduate or Less

Household Income
• 29% $75,000 or more
• 46% $30,000 – $74,999
• 25% Less than $30,000
Median Household Income $56,100

Home Ownership
• 85% Own Home
• 15% Rent/Other

Source: 2012 Southern Oregon Media Group market study; Clark, Martire & Bartolomeo, Inc.; Reader Profile Base: Daily: 51,500 adults 18+, Sunday: 54,900 adults 18+

To learn more, visit Getting Started and/or see Online Audience Overview.